Source: Athens News Agency
A new ad promoting Greece as a tourist destination in the international media for the 2006-2007 period was presented during a special event held in Athens on Saturday.
The concept, according to the ad's creators, is that Greece is a movie in which visitors are invited to star in.
Tourism Development Minister Fani Palli-Petralia expressed confidence that the new ad will be successful, noting that Greece must capitalise on its 'brand name' which it developed thanks to the 2004 Olympic Games.
On his part, former tourism minister Dimitris Avramopoulos noted that the new advertising campaign provides a sense of optimism at a time of international uncertainty.
The presentation was made on the sidelines of the 1st International Tourism Forum, organised by the ministry and the Greek Tourism Organisation (EOT) in cooperation with the World Travel and Tourism Council.
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